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Greenwashing is when a company spends more time and money marketing themselves as environmentally friendly than on minimizing their environmental impact. Look for vague claims like "eco-friendly" or "green" without specific details. Ask for certifications from reputable third-party organizations (e.g., B Corp, Rainforest Alliance).
Consider offsetting your flight's carbon emissions through verified programs. When possible, choose direct flights and travel with airlines that use more fuel-efficient aircraft. At your destination, opt for public transport, walking, or cycling over taxis.
Always respect local customs and traditions. Support local economies by buying from local artisans and eating at locally-owned restaurants. Avoid animal tourism that may exploit animals. Always ask for permission before taking photos of people.